The Fresh Market boosts specialty beverage offerings

“The goal we had in mind was to make the beverage aisle like a craft beer experience,” according to Dwight Richmond, director of grocery for The Fresh Market. “Our approach was to take into account the latest trends — from functional beverages to non-alcoholic beer and wine-inspired waters — to provide our guests with a hip way to quench their thirst.”
Additions include another 60 flavors of kombucha. The Fresh Market noted that sales of the probiotic, fermented tea have grown by double-digits, fueled by the entry of new and niche players to the category and established brands expanding their lineups with on-trend and seasonal flavors. Brands bringing new kombucha varieties to The Fresh Market include GT’s Enlightened, Holy Kombucha, HUMM, Kevita, Buchi, Buddha’s Brew, Kombucha 221BC, Big Easy Bucha, Tribucha, Brew Dr., Health-Ade and Rowdy Mermaid.

In the Emerge network, we have mentors with a tremendous amount of beverage experience who are helping to guide subscriber companies through this growth.