Growing a new product business is hard to do alone
COMMUNITY

Growing a new product business is hard to do alone

Emerge is a learning and networking community for brands, industry experts, retailers and investors. Secure your seat today.

  • Access the experts and resources you need to grow sustainably and expand your distribution, operations, financing and sales
  • Increase revenue, velocity, and secure more shelf space with an annual membership to Emerge

Download our Orientation Guide to learn more about the Emerge Community

A Community for Emerging Brands, Retailers, Investors and Industry Experts

Whether you’re an emerging brand, a retailer, an industry expert or an investor, we invite you to join our community. Team up with leading industry experts and start building healthy trading partner relationships to strengthen the grocery retail industry, together.

Emerge provides valuable educational content, mentoring and investment networking opportunities.

Education

Education

Exclusive access to courses, lessons, and resources from the community of leading industry experts

Community

Community

Connect with colleagues, mentors and other emerging brands to share experience, resources, and valuable insights

Exposure

Exposure

Be discovered by investors, explore financial options to help your brand succeed. Partner with distributors, suppliers, manufacturers, CPG retailers and industry leaders who are looking for products like yours.

Network

Network

Develop relationships with mentors, industry experts, and peers to draw on their years of experience to help support your growth.

Mentoring for All Emerging Brands

Mentoring for All Emerging Brands

From beverages to baby care, ethnic foods to snacks, dairy alternatives to alternative sweeteners, you’ll find a community of experts willing to help you navigate to more shelf space.

Emerge mentors have the whole community covered with a full range of experiences.

You’ll find mentors with origins in Consumer Packaged Goods (CPG) companies, specialty foods, beverages and more. The Emerge mentor network has a wide knowledge of distribution models – direct sales, large and small distributors, wholesalers and brokers.

You’ll be able to connect with angel investors, private equity and venture capitalists and strategic investors from larger brands.

Featured Mentors

Allison Ball

New Product Discovery Expert

Advises small brands on developing their pitch to retail buyers, and scaling production.

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Allison Ball
Founder
Allison Ball, a former Grocery Buyer & Head of Grocery at Bi-Rite Market in San Francisco, now consults with CPG clients on the behind-the-scenes of wholesale & retail. Her clients range from small vendors launching their first product, to entrepreneurs opening their first market, to well-established retail stores and nationally known food producers. She concentrates on supporting sustainable, community-focused businesses, promoting unique, delicious products, and coaching small business owners on developing strong management teams, creating effective operational systems, and building strong business models.

Jerry Chadwick

Sales Management Expert

Advises on sales management and broker relations. Shares insights on supply chain and distribution. Expertise in Fresh.Sales Management Expert

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Jerry Chadwick
Principal
Dr. Jerry Chadwick offers sales management, marketing and broker consultation for a variety of emerging brands, with a focus on the produce/ fresh perimeter categories. Jerry is the Principal of My Fresh Solutions, LLC. His expertise also includes wholesale and retail distribution, innovation, business ethics and supply chain.

Greg Esslinger

Natural Foods Distribution Expert

Advises brands on how to navigate and grow sales in the natural channel thru distribution. Experience working within UNFI purchasing, sales, and category/supplier management roles. Helps brands, both large and small, grow sales and increase profitability with the natural distribution network.

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Greg Esslinger
Greg advises brands on how to successfully navigate and grow sales in the natural channel thru distribution. He has 10 years experience working within UNFI purchasing, sales, and category/supplier management roles. His main goal is to help brands, both large and small, grow sales and increase profitability with the natural distribution network.

Joan Kimball-Morgan

Marketing & Business Development Strategist

Offers expertise in brand building and retailer relationships with emphasis on specialty products across all categories.

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Joan Kimball-Morgan
CEO
With over 25 years of industry experience, Joan Kimball-Morgan advises emerging brands on a host of matters including: business development, strategic partnerships/relationship building, market strategy planning, and understanding distribution networks. Joan spent many years as a commercial attache/international trade and marketing consultant focused on trade development between Quebec and the Midwest. She worked with Quebec companies by looking at their products, their business and marketing plans and promotional materials, and advised them on changes that should be made or on what marketing venues they could use to be successful in the U.S. Joan has a lot of experiences with private labeled products and also gluten-free products. Joan is CEO of Connect2Market, and enjoys building strong business relationships and strategic business partnerships.
Is Your Brand Ready for the Next Level?

Is Your Brand Ready for the Next Level?

Take the 5-minute Emerge Company Sales Assessment.

You’ll gain an initial review of how your company is doing, and identify areas of opportunity to help your brand reach grocery retail distribution.

Once you’re finished, download the “10 Critical Steps to Food Retail Distribution Success”

Emerge Sponsors

Join today! $999 for an annual membership.