Category: Marketing

November 28, 2020

Celebrate Small Businesses & Support Emerging Brands This Holiday Season

We’re proud to share the 2020 Emerge Holiday Gift & Entertaining Guide! Featuring many of the small, growing consumer packaged goods (CPG) teams who are part of the Emerge learning and networking community, this guide is full of innovative and better-for-you products that can compliment your holiday entertaining and gift-giving needs! Each of these small, […]

April 2, 2020

How to Impress a Buyer with your Food Safety Plan

After long months, you have carefully crafted a product you are certain customers will love; next is the ultimate goal: to see your product on store shelves or better yet featured on a menu. But how do you catch the eye of a buyer? A buyer’s concern beyond taste, appeal and marketability is the safety of your product – the last thing either of you want is to be associated with a food safety recall. Make it easy for a retailer or foodservice establishment to trust your product by demonstrating you have a solid food safety plan in place.

But what food safety programs will convince the buyer you’ve got this? From handwashing to food fraud, some programs you are likely to already have but will need to evolve them as you grow and expand, other programs you may never thought of.

February 6, 2020

FMI reports address future of food, consumers

See the full story by Andy Nelson on  Supermarketperimeter.com The recently rebranded FMI – The Food Industry Association has partnered with Accenture and Ernst & Young  on two studies aimed at predicting future food industry and consumer trends. Accenture focused on the new marketplace and how best to prepare for future consumer needs. The report, Tomorrow’s Food Marketplace […]

January 23, 2020

Most Don’t Consider Reddit a Social Media Platform – Here’s Where They’re Wrong

When evaluating the benefits of various social media networks as platforms for marketing and advertising, Reddit is often left in the dark. Why, then, could Reddit be a key element to your marketing strategy? In a word, traffic. According to recent stats, Reddit is one of the fastest growing platforms, with monthly views up 53% […]

January 22, 2020

Top 7 Tips for Tackling Social Media in 2020

Emerge mentor company, &Marketing, shared with us this expert 2020 social media playbook and downloadable guide, to help you elevate your social media this year. 2019 was a year of change and innovation in the vast world of social media platforms, with the surprising rise of some new players. The social media experts at &Marketing […]

December 17, 2019

Emerging Brands Meet Shoppers’ Desires

I work with emerging brands and have found that many of these newer brands focus on health and well-being, sustainable food production and sourcing ethical ingredients. These traits are revealed in the 2019 U.S. Grocery Shopper Trends report, which finds the meaning of “eating well” continues to encompass health, enjoyment and social benefits as well as mindful connection with where food comes from. In order to “eat well,” shoppers connect health with eating nutritious food and beverages that are perceived as high-quality. Enjoyment is just as central to eating well ideals, exemplified by having tasty foods and beverages that are hearty and filling with family or friends.

December 14, 2019

2019 Emerge Smarter Available Content

As we finish out 2019, we are pleased with the valuable education content we hosted and have available for subscribers.

You can dive into recorded thought leadership on fiancing, e-commerce, co-manufacturing/production, packaging, distribution and more. 

2019 Emerge Smarter Available Recordings for Emerge Subscribers
e-Commerce Insights – What are Upcoming Changes with Selling on Amazon
What Retailers Desire in Emerging Brands
Finding Finance for Growth
Packaging & Design Strategy
Working with Distributors
Exploring Food Service as a Channel
Retail Strategy for Growth

December 1, 2019

Getting to Know National Co-Op Grocers

Join a free online seminar: Getting to Know National Co-Op Grocers 
Designed for new brands or new brand representatives unfamiliar with NCG.  Join this session to gain an overview of NCG and how NCG is different from other retailers. Attendees will learn about NCG programs and will learn how to present items to NCG category managers.

November 20, 2019

The Surge of Plant-Based Foods

FMI’s 2019 U.S. Grocery Shopper Trends report finds a rising number of households (33%) have at least one member following a non-medically prescribed diet such as vegan, vegetarian, pescatarian or flexitarian. Increased demand for personalization is challenging the food shopping experience, and a growing number of shoppers are turning to plant-based proteins to help meet their unique household needs. The Power of Meat 2019 report finds plant-based meat alternative sales increased 19.2% last year and account for $878 million in annual sales.

So what does this all mean for retailers and CPG manufacturers? It’s clear that consumers across the board have a growing interest in plant-based foods, including plant-based protein – and they are buying more of these items.

October 4, 2019

Shoppers are Hungry for Stories

David Taylor shares his key takeaways from the recent Food Marketing Institute Private Brand Summit 2019. Read more in the  latest  SR4B blog post.   by David Taylor David Fikes, US-based Food Marketing Institute Communications VP, opened the FMI Private Brand summit with a bold declaration: “We need to understand that we are no longer solely in […]