CPG brands: Here’s how you get the right data for retailers

Thank you to New Hope Network for featuring Bill Keith of Perfect Snacks on the importance of understanding your data and product sales movement.

With so many brands competing for shelf space on local and national retail shelves, how are you supposed to squeeze your way in? Bill Keith, founder and CEO of Perfect Snacks, says it’s about starting small and taking baby steps. And a clear data story.

Keith explains what data retailers tend to look for and how to build your data story to work your way up the retailer chain.

In the time FMI Emerge has been helping emerging brands scale and reach more retailer shelves, we have seen the confusion around syndicated data and the challenge to access and understand your items and category sales performance.

The need for actionable data insights is why we have two key partnerships for FMI Emerge Subscribers.

 

IRi Starter Market Measurement and Basket reports* that include

• One free Panel Purchase Trend Report (Brands & Measures)
• A scheduled phone consultation with IRI to discuss your brand data needs.
  • Speak with an FMI Emerge advisor prior to requesting and receiving the reports to ensure your selections are appropriate

IRi articles and educationon the Emerge private subscriber site   *Eligible to companies with $7.5 million revenue or less

One free Point-of-Sale (POS) report (UPC & Measures)

 

Nielsen Syndicated Retail Measurement and Consumer Facts report that includes:

• One free Point-of-Sale (POS) report (UPC &
  Measures), select from one of the following:
  • Select Region, State or Market level report
  • Select Nielsen syndicated subcategory for
  • UPC reporting
  • Standard POS measures with 10 Digit UPC,
    Category Name, Sub-Category Name, Parent
    Company Name, Manufacturer Name, Major
    Brand Name and Brand Name
  • 50% discount on first purchase of any Retail
    Measurement data**

**Limited to new clients only.

• One free Consumer Facts Report
  • Select up to 10 product items (Category to
    Brand level, no aggregates & subject to buyer
    count availability)
  • Last 52 weeks, 10 measures with periodicity
    (year ago, % change year ago, if available),
    Total US.
  • 10 measures include:
    ○ % HH Buying
    ○ Dollars per Buyer
    ○ Dollars per Trip
    ○ Product Trips per Buyer
    ○ % of Buyers 2x+ Buyers
    ○ Purchase Cycle-Xactions Avg
    ○ %Dollar Any Deal
    ○ %Dollar Manufacturer Coupon
    ○ %Dollar Trade Deal
    ○ In Basket Dollars per Trip