“It’s easy to think about the customer, but harder to think like the customer.”

Julie Pryor

Feb 8, 2019
Marketing Operations Sales
“It’s easy to think about the customer, but harder to think like the customer:”
The quote comes from Jim Smits, who has held executive-level positions with Albertsons, H-E-B, Winn-Dixie and Supervalu and now works as  vice president of U.S. retailer development for  technology firm Retail Solutions Inc. And it reflects not a failing of empathy on the part of retailers, he said, but rather fundamental flaws in how they process data and measure success.
Thank you to Grocery Dive for the  5 takeaways from FMI’s Midwinter Executive Conference.
  1. Retailers need to experiment more
  2. Fresh food is at a tipping point
  3. Automation has become “fundamental” to business
  4. But retailers can’t overlook technology’s impact on employees and customers
  5. “It’s easy to think about the customer, but harder to think like the customer

Dive into the full story here 5 takeaways from FMI’s Midwinter Executive Conference.

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