Emerge Network
  • COMMUNITY
    • MENTORS
    • INVESTORS
    • RESOURCES
    • DIRECTORIES
    • RETAIL ADVISORY COUNCIL
    • CHAMPION COUNCIL
    • INDUSTRY PARTNERS
  • LEARNING
  • EMERGE CALENDAR
  • BLOG
  • JOIN
  • ABOUT US
  • CONTACT US

Emerge Subscriber Benefits from Nielsen

Julie Pryor

Feb 7, 2019
Data & Insights Emerge Smarter Marketing Operations Sales

We are excited to offer the next evolution of Nielsen and FMI’s longtime partnership which will drive additional value for you. We are teaming up to offer FMI Emerge subscribers a personalized approach to understanding marketplace insights based on purchase and consumer behaviors for Fast-Moving Consumer Goods (FMCG) or Consumer Packaged Goods (CPG) products that are sold quickly and at a relatively low cost.

Knowing the overall category picture and which product attributes are resonating with consumers is critical. Manufacturers and retailers also need to know which consumer groups are actively engaged with certain attributes, as well as where those groups live. In looking across the FMCG landscape, it’s clear that the path to growth is no longer a single tract. Rather, it’s many granular ones that are specific and attribute-based. With data on hand to highlight the way forward, you can deliver on what consumers are looking for—and drive sales growth in the process.

As an FMI Emerge subscriber, you will have access to:

Nielsen articles & education on Emerge private site

Nielsen Syndicated Retail Measurement and
Consumer Facts report that includes:

  • One free Point-of-Sale (POS) report (UPC &
    Measures), select from one of the following:

    • Select Region, State or Market level report
    • Select Nielsen syndicated subcategory for
      UPC reporting
    • Standard POS measures with 10 Digit UPC,
      Category Name, Sub-Category Name, Parent
      Company Name, Manufacturer Name, Major
      Brand Name and Brand Name
    • 50% discount on first purchase of any Retail
      Measurement data**

**Limited to new clients only.

  • One free Consumer Facts Report
    • Select up to 10 product items (Category to
      Brand level, no aggregates & subject to buyer
      count availability)
    • Last 52 weeks, 10 measures with periodicity
      (year ago, % change year ago, if available),
      Total US.
    • 10 measures include:
      •  % HH Buying
      • Dollars per Buyer
      • Dollars per Trip
      • Product Trips per Buyer
      • % of Buyers 2x+ Buyers
      • Purchase Cycle-Xactions Avg
      • Dollar Any Deal
      • Dollar Manufacturer Coupon
      • Dollar Trade Deal
      • In Basket Dollars per Trip

Complimentary phone consultation to discuss your
specific brand data needs.
Discuss your company, your data needs and get
started on the right Nielsen subscription

In addition, Nielsen also offers:

  • Complete suite of Nielsen training available at your
    fingertips
  • Access to all of Nielsen’s Thought Leadership
  • Ongoing post delivery consultations with a
    dedicated Nielsen representative.

Note:

  • Nielsen reports Whole Foods Market data

 

To learn more about Emerge and how you can access these data packages, contact Julie Pryor at , or subscribe today!

You Might Also Like

Blog
Jul 30, 2021

6 Influencer Marketing Tips for Small Businesses

Emerge mentor Raj Kapur of &Marketing shares proven approaches that small brands can take to build and implement influencer marketing programs. See which ones you’re already using and learn ...

Read More
Blog
Apr 13, 2021

SQFI: Food Safety Fundamentals

Food safety is a critical component of a successful supplier/buyer trading partnership, and SQFI has created an approach for small to medium size food producers who don’t have a robust food safety p...

Read More
Blog
Nov 28, 2020

Celebrate Small Businesses & Support Emerging Brands Th...

We’re proud to share the 2020 Emerge Holiday Gift & Entertaining Guide! Featuring many of the small, growing consumer packaged goods (CPG) teams who are part of the Emerge learning and netwo...

Read More

Stay Connected

  • Phone number:
  • Email address:

Sign up for our newsletter

    • Privacy Policy
    • Terms of Use

    Copyright © 2021 | Emerge Network. All Rights Reserved

    Log In

    Emerge Education Seminar