FMI Emerge Logo
  • Subscribe
  • COMMUNITY
    • MENTORS
    • INVESTORS
    • BENEFITS
    • DIRECTORIES
    • RETAIL ADVISORY COUNCIL
    • CHAMPION COUNCIL
    • SPONSORS
  • LEARNING
  • EMERGE CALENDAR
  • RESOURCES CENTER
  • JOIN
  • ABOUT US
  • CONTACT US
  • Subscribe

Understanding Brokers with Bruce Nierenberg

Adam Seltzer

Intern
Oct 1, 2018
Marketing Operations Sales

Wondering how to build a strong broker network? Want to be a better partner to brokers? FMI Emerge mentor Bruce Nierenberg has got you covered.

Bruce differentiates the different types of brokers (which he refers to as “independent sales agents”) – including limited vs. full-service and national vs. regional brokers. He also explains how to know if and when you need a broker, how to identify the right one, how to lay down the terms with them, and ultimately how to work well with them once you’ve become partners.

As Bruce explains, the services that independent sales agents (or brokers) can provide you include merchandising, data analysis & competitive info, relationships, industry experts, and product feedback.

“You need to buy in on them, and they need to buy in on you.”

Enjoy the presentation here! https://bit.ly/2M0NNI1

Bruce Nierenberg is a Sales Coach at B.I.N. Partners LLC, a company that provides sales & marketing, go-to-market, food broker, and growth capital services to specialty, natural, organic, and green food & beverage products. As the founder of two companies and with 30+ years of experience in the organic and natural food industry, Bruce has joined the FMI Emerge community as a mentor who seeks to help emerging brands get to the next level. In this video, he explains how to best partner with brokers.

FMI Emerge has the resources you need to propel your brand forward, connect with retailers, investors and learn from the industry’s smartest experts in grocery retail distribution. Join today!

You Might Also Like

Blog
Oct 4, 2019

Shoppers are Hungry for Stories

David Taylor shares his key takeaways from the recent Food Marketing Institute Private Brand Summit 2019. Read more in the  latest  SR4B blog post.   by David Taylor David Fikes, US-based Food Ma...

Read More
Blog
Sep 26, 2019

Where Do Plant-Based Proteins Fit in The Grocery Store?

The FMI 2019 U.S. Grocery Shopper Trends report finds a rising number of households (33%) have at least one member following a non-medically prescribed diet such as vegan, vegetarian, pescatarian or...

Read More
Blog
Sep 25, 2019

Cash is King, So Plan Accordingly

It’s no surprise that substantial funding is needed to start a business from the ground up. However, business founders often underestimate the amount of cash necessary to grow their business success...

Read More

Contact Us

  • Telephone:
  • Email:
FMI
FMI
  • Privacy Policy
  • Terms of Use

Copyright © 2019 | FMI Emerge. All Rights Reserved

Log In