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Emerge Smarter with Iridescent Data
November 18 @ 12:00 pm - 1:15 pm
Whether your CPG brand is focused on driving velocity, launching in a new market, or developing a new product, you should know the lay of the data analytics landscape.
Having awareness of various sales data and where it comes from, of your customer journeys, their shopping behaviors and why they’re buying (or not buying) your products, understanding the qualities of your customer relationships and how they affect your brand building – are all key inputs in using data & analytics to support your goals.
It seems that everywhere you look a new data analytics offering is available from brokers/distributors, retailers, digital platforms, data aggregators, market research firms, media agencies, online analytical providers, etc. How do you know which one(s) is/are right for your business?
During this webinar, you’ll learn:
- Who Iridescent Data is and how it works with emerging brands in a customized and affordable way
- How we can work together to better understand, benefit from, and manage the evolving world of data analytics
- How important primary data can be to drive growth and help balance investments in syndicated data
- How to manage your data analytic needs through quick planning and clearly outlining your requirements
Robt Berg of Iridsecent Data will host this webinar. Robt is an Emerge mentor and has 30+ years of experience in small business startups, Big 4/IBM consulting, IRI, and launching new data analytics solutions for CPG & retailers of all sizes.