
Emerge Smarter: Strengthen Your Brand Experience Through Messaging
July 14 @ 12:00 pm - 1:30 pm
Create a more meaningful, engaging and powerful Brand Experience through messaging!
Dianna Rogers from BrandFirst will share how various types of marketing messages and channels combine to create and deliver a holistic brand experience for your consumers. She will highlight the role & benefits of each type, and feature best practices & appropriate usage occasions.
In this session, you’ll learn:
- Usage occasions for sharing functional vs emotional benefits
- When to use emotional benefits to enrich how consumers experience your brand
- Educational/informative vs cause-based messaging
- Best platforms for quick & concise messaging
- Best platforms for product-based messaging
- Best practices & examples of brand storytelling
BrandFirst is a small creative agency that works with companies of all sizes, from emerging brands to Fortune 500. They help teams with brand strategy & positioning, messaging, package design, marketing communications, website development, and social media.
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Not an Emerge Member? No worries!You can still join us for this get-smart-quick education seminar. Learn from the best in the industry, alongside other emerging brand teams.
Non-Member Cost: $29