January 23, 2020
When evaluating the benefits of various social media networks as platforms for marketing and advertising, Reddit is often left in the dark. Why, then, could Reddit be a key element to your marketing strategy? In a word, traffic. According to recent stats, Reddit is one of the fastest growing platforms, with monthly views up 53% […]
January 22, 2020
Emerge mentor company, &Marketing, shared with us this expert 2020 social media playbook and downloadable guide, to help you elevate your social media this year. 2019 was a year of change and innovation in the vast world of social media platforms, with the surprising rise of some new players. The social media experts at &Marketing […]
December 17, 2019
I work with emerging brands and have found that many of these newer brands focus on health and well-being, sustainable food production and sourcing ethical ingredients. These traits are revealed in the 2019 U.S. Grocery Shopper Trends report, which finds the meaning of “eating well” continues to encompass health, enjoyment and social benefits as well as mindful connection with where food comes from. In order to “eat well,” shoppers connect health with eating nutritious food and beverages that are perceived as high-quality. Enjoyment is just as central to eating well ideals, exemplified by having tasty foods and beverages that are hearty and filling with family or friends.
December 14, 2019
As we finish out 2019, we are pleased with the valuable education content we hosted and have available for subscribers.
You can dive into recorded thought leadership on fiancing, e-commerce, co-manufacturing/production, packaging, distribution and more.
2019 Emerge Smarter Available Recordings for Emerge Subscribers
e-Commerce Insights – What are Upcoming Changes with Selling on Amazon
What Retailers Desire in Emerging Brands
Finding Finance for Growth
Packaging & Design Strategy
Working with Distributors
Exploring Food Service as a Channel
Retail Strategy for Growth
December 1, 2019
Join a free online seminar: Getting to Know National Co-Op Grocers
Designed for new brands or new brand representatives unfamiliar with NCG. Join this session to gain an overview of NCG and how NCG is different from other retailers. Attendees will learn about NCG programs and will learn how to present items to NCG category managers.
November 20, 2019
FMI’s 2019 U.S. Grocery Shopper Trends report finds a rising number of households (33%) have at least one member following a non-medically prescribed diet such as vegan, vegetarian, pescatarian or flexitarian. Increased demand for personalization is challenging the food shopping experience, and a growing number of shoppers are turning to plant-based proteins to help meet their unique household needs. The Power of Meat 2019 report finds plant-based meat alternative sales increased 19.2% last year and account for $878 million in annual sales.
So what does this all mean for retailers and CPG manufacturers? It’s clear that consumers across the board have a growing interest in plant-based foods, including plant-based protein – and they are buying more of these items.