Category: Digital

December 14, 2019

2019 Emerge Smarter Available Content

As we finish out 2019, we are pleased with the valuable education content we hosted and have available for subscribers.

You can dive into recorded thought leadership on fiancing, e-commerce, co-manufacturing/production, packaging, distribution and more.

2019 Emerge Smarter Available Recordings for Emerge Subscribers
e-Commerce Insights – What are Upcoming Changes with Selling on Amazon
What Retailers Desire in Emerging Brands
Finding Finance for Growth
Packaging & Design Strategy
Working with Distributors
Exploring Food Service as a Channel
Retail Strategy for Growth

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October 30, 2019

Are You Overlooking this Hyper-targeted Social Media?

Before scaling your emerging brand to a broader audience, connecting with members of your local community can build brand equity and consumer loyalty. Did you know that you can selectively target certain audiences by specific demographics and interests? Clint Matthews from FMI Emerge subscriber company Start Right Foods, for example, partners with a local organization […]

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July 17, 2019

Emerging Brands Aren’t Just Disruptors to Established Companies — Incredibly Important Partners, Too.

Of course, emerging brands aren’t just disruptors to established companies — they can also be incredibly important partners, too. Groceryshop’s Working with Startups to Transform the Business session will showcase three leaders who evaluate opportunities to incubate, accelerate or invest in startup brands. Gulrez ‘Gary’ Arora, the Global Launchpad Lead and Head of the Seeds of Change Accelerator at Mars Incorporated, Lauren Jupiter, the Managing Partner at AccelFoods and Andreas Wuerfel, the Director US Strategic Partnerships at METRO Group will each bring a unique point of view to this topic.

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December 13, 2018

The Future of Artificial Intelligence in Food Retail

Doug Baker, Vice President, Industry Relations – Private Brands, Technology for Food Marketing Institute interviewing David Moran, co-founder and chairman of Eversight A lot of futuristic movies and TV shows portray a society where robots or Artificial Intelligence (AI) take on a lot of the more mundane tasks in society. In Star Trek you can order a meal from a […]

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November 15, 2018

If You Think Your Customers Don’t Care About Accurate Product Knowledge—Think Again

Remember the good old days when shoppers would bump into you with their carts while you were restocking because they were walking around searching for what they wanted?

Now, of course, shoppers are just as likely to bump into you because their noses are buried in their smartphones, looking for more information about products on your store’s shelves that they want.

Here’s some news: When shoppers are at home, they’re often staring at their computer screens to get information about the products they want BEFORE they hit your food retail aisles.