Thak you KeHe for sharing your 2020 Trends to Watch.
Get ready to boost your brainpower, guide your gut health, improve Fido’s food, protect the planet, and read the next chapter of CBD in 2020 according to KeHE’s Product Innovation Gurus. Our trend experts have been keeping an ear to the ground and foraging for new products in order to predict the top five trends that you’ll be talking about in 2020. Here’s what you can expect to see in your neighborhood grocery store and #trending with your friends:
The Next No-Brainer
As a society, we’re stressed out. Brands in the food, beverage, beauty, and supplement industries are turning to a new way to improve our mental health and wellness with nootropics.
What are nootropics, you ask? They’re a class of substances that can boost brain performance by improving cognition, learning ability perception, and memory. Score! You’ve probably heard of the most common nootropics like caffeine and creatine, but what about L-theanine, Rhodiola, and Bacopa?
And it’s not only brain power these ingredients are boosting. According to IRI/SPINS sales data, these functional ingredients have seen a 37% increase in sales or $383M across all natural and conventional retail channels in the last year1. The rise in sales indicates the consumer’s need for products to support brain health. While you’ll find most nootropics in the supplement aisle – skincare, meal replacements, and sport energy drinks are next.